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SEMESTER IV – SERVICE MARKETING (SM) SPECIALIZATION MBA/4 Paper No. Title of Paper MBA/401 Strategic Management Services Marketing Text & Cases – Rajendra Nargandkar / Tata McGraw Hill 5. Services Marketing Text & Readings, Indian Perspective – Ravi Shankar / Excel Books 6. Services Marketing – Helen Woodruffe / Macmillan India Ltd.

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Tripathi, P.C & Reddy, P.N., ―Principles of Management‖, Tata McGraw Hill. strategies and issues involved in the marketing of product and services. design , Purpose of the Gross Design Report, Conversion of manual MIS into computed. Packaging and Labeling; Customer Services; Development of New Product; Product Life Cycle; 5. Rajan Saxena, Marketing Management, 3rd ed, Tata MCGraw Hill, New Delhi, 2009 Export- Import Manual, Nabhi Publication, New Delhi. William & Charles Futrel, Fundame ntals of Marketing, McGraw Hill Company. 4. Kamal Gupta and Ashok Gupta, "Fundamentals of Auditing", Tata McGraw Hill. 8. Delivery, Other B2B Models, Auctions and Services from traditional to Internet Based EDL Customs Law Manual and Customs Tariff of India- R K Jain . MBC4912 SERVICE MARKETING. 3 0. 0 1. 3. 3. 3. DE 1. http://cde.annauniv. edu/mbaqp/pdf/First%20Semester/DBA1607/MBA%201607.pdf. 2. M.Y.Khan & P.K.Jain - Management Accounting, Tata McGraw Hill publishing company. 20 Oct 2016 Marketing management analysis planning implementa- tion and Retrieved from http://www.asiarisk.com/exsum.pdf. New Delhi, India: Tata McGraw Hill Education Private Limited. 3. Public service advertising in China: A. 2 Oct 2014 Marketing concepts for libraries and information services. .com/publication-web -Gab/EXPANDED_MARKETING_MIX.pdf (accessed 2013-03-13). Services Marketing: concepts and practices, Tata McGraw-Hill: New Delhi.

Service marketers need to be aware of the moods and emotions of customers and service employees and should attempt to influence those moods and emotions in positive ways. References. Kapoor, R., Paul, J., and Halder, B. (2011). Service marketing: Concept and practices. New Delhi: Tata McGraw Hill; Zeithaml, V. (2011). Services marketing. New

Marketing Management - Rajan Saxena - Google Books Jun 01, 2005 · Get Textbooks on Google Play. Rent and save from the world's largest eBookstore. Read, highlight, and take notes, across web, tablet, and phone. Services marketing : concepts & practices (Book, 2011 ... COVID-19 Resources. Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this WorldCat.org search.OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus PONDICHERRY UNIVERSITY PONDICHERRY UNIVERSITY (A Central University) DIRECTORATE OF DISTANCE EDUCATION Advertising and Sales Promotion Tata McGraw-Hill New delhi, 2009 4.Kelley & Jugenheimer, ADVERTISING MEDIA PLANNING A BRAND MANAGEMENT APPROACH, Prentice Hall, India. 2008 The marketing mix is the combination of elements necessary to the planning

approach to marketing, finance, operations, production and above all human resource Foreign Service . Managing Human Resources in International Organizations 359 premium, healthcare costs, educational allowance for children and housing assistance Charles W.L.Hill, Ninth Edition.(2013),International Business, Tata McGraw Hill Syllabus MBA (Marketing) Two Years Full Time Programme Syllabus MBA (Marketing) Two Years Full Time Programme MBA(Mktg.) -I Semester Management Concepts Marketing mix; Strategic marketing planning an overview. Fundamentals of Marketing, Tata-McGraw Hill, New Delhi. 3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi. 4. McCarthy, E.J., Basic Marketing: A managerial approach Marketing Research-Text & Cases 2E - Rajendra Nargundkar ... Jun 01, 2003 · Marketing Research-Text & Cases 2E. Rajendra Nargundkar. Tata McGraw-Hill Education, Jun 1, 2003 - Management - 494 pages. 3 Reviews . Wonderful Book ! I am an Instructor of Marketing Research. I have been using this book to teach my students and I always advice them to use this book. It is really an excellent book to self study as it is

Services marketing : concepts & practices (Book, 2011 ... COVID-19 Resources. Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this WorldCat.org search.OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus PONDICHERRY UNIVERSITY PONDICHERRY UNIVERSITY (A Central University) DIRECTORATE OF DISTANCE EDUCATION Advertising and Sales Promotion Tata McGraw-Hill New delhi, 2009 4.Kelley & Jugenheimer, ADVERTISING MEDIA PLANNING A BRAND MANAGEMENT APPROACH, Prentice Hall, India. 2008 The marketing mix is the combination of elements necessary to the planning [PDF] Marketing 2e Download Full – PDF Book Download

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